Fjällräven. Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment. This is what we do: 1. Develop functional, durable and timeless outdoor gear; 2. Act responsibly towards nature, animals and people; 3. Inspire and develop interest in outdoor life. Come closer to nature with Fjällräven and shop more than the famous Kanken at Shooos.