Sneaky is a lifestyle shoe care brand based in the United Kingdom and serving customers all over the World. The passion for high quality manufacturing, value based pricing and meeting their customers expectations are the key values they strive to achieve with all their products and offers. Sneaky started in the Winter of 2013 conceived by two life long friends and sneaker enthusiasts who were looking for products to use themselves. Seeing a lack of products in the market that met their requirements of a brand that delivered quality, range and value, they decided to start their own range."We are like you. We love shoes and trainers. We hate when they get dirty so we too want to clean, protect and look after them. We are Sneaky."